Skullduggery - Alcohol branding
Alcohol branding and packaging project for C.I.T
Skullduggery is a cheeky nod to the lads, grifters, gamblers, and gangs of the early 20th century. Straight talkin’, loyal, savvy providers, they made the best of their lot in life while thumbing their nose at what was ofttimes a biased establishment.
The dark colour choice for the packaging is designed to make the graphics pop, with the three colours indicative of flavour. The carry box handle is fashioned to resemble knuckledusters and work to carry through the theme of the brand. The Irish toast featured prominently on the labels and on the side of the box serves to provide a context for the theme.
